Vendor Applications · Peak Adrenaline 2026

SET UP SHOP
AT THE PEAK.

June 11–14, 2026

640 Acres · 4 Days

Fountain, Colorado

Get your brand in front of Colorado's biggest Side-by-Side festival. Set up in the PPIR infield — the heart of four days of festival traffic, live music, races, and the SxS crowd moving through your booth all weekend.

Ask About Frost & Fuel See What's Included

Why Peak Adrenaline

A Captive Crowd.
Four Days. One Park.

Peak Adrenaline is the only Side-by-Side festival of its kind on the Front Range. Riders and their crews are on-site from Thursday through Sunday — eating, riding, watching races, and shopping the vendor row between sessions. That means real face time with high-intent buyers, not foot traffic that walks past.

640

Acres of Park

Days of Festival

SxS

Targeted Audience

2nd

Annual Festival

PPIR · Fountain, CO

Who's In the Crowd

Real Buyers.
Not Just Foot Traffic.

Our crowd shows up with rigs, gear lists, and money to spend. Side-by-Side ownership is a high-value, high-engagement community — and Peak Adrenaline pulls them in from across Colorado, New Mexico, Wyoming, and beyond.

SxS Owners + Crews

Off-Road Families

Motorsport Enthusiasts

Front Range + Mountain West

Builders + Custom Rigs

Content Creators + Media

What's Included

More Than A Booth. It's A Stage.

Every approved vendor gets the essentials to show up, set up, and sell. Pick your category and footprint on the application — our team handles placement.

Prime Infield Placement

Booths set up in the PPIR infield — surrounded by the main stage, race tracks, and motorsport exhibitions. Foot traffic comes to you between every event.

4-Day Exposure

Open Thursday through Sunday. Vendors can sell, demo, and brand-build across all four days — not just a weekend afternoon.

Crew Passes

Festival access for your booth staff. Bring the team that knows your product and lets you actually leave the booth.

Choose Your Footprint

10x10, 20x20, and custom-size spaces available. Add power or extra frontage on the application — pricing varies by spec.

On-Site Camping

Camping is available on-site at the park for your team (separate from the booth area in the infield). Add a camping pass to your application if you want to stay close all weekend.

Secure Overnight

PPIR is a gated facility — leave your displays and product set up Thursday through Sunday. No nightly teardown.

How It Works

Three Steps. You're In.

Apply

Fill out the vendor application — takes about 5 minutes. Tell us about your business, what you sell, what footprint you need, and whether you want power or on-site camping.

Get Approved

Our team reviews applications by category and capacity. Approved vendors get a confirmation with pricing, placement, setup details, and an invoice.

Set Up + Sell

Roll in early for vendor setup, get your booth dialed, and meet four days' worth of Side-by-Side owners ready to spend.

Key Dates

Mark Your Calendar.

Applications are reviewed on a rolling basis. Spots are limited and category caps apply — early applicants get first pick of placement.

Now

Applications Open

Submit anytime. Reviewed on a rolling basis.

Spring 2026

Final Cutoff

Late applications considered if space remains in your category.

Pre-Event

Vendor Setup

Setup window opens the day before gates. Exact times confirmed with your approval.

June 11–14, 2026

Festival

Four full days at Adrenaline Off-Road Park · PPIR · Fountain, CO.

Common Questions

Vendor FAQ.

What categories of vendors do you accept?

Off-road parts and accessories, lifestyle and apparel brands, custom builders, services, media, and a limited number of food and beverage vendors. Tell us about your business on the application and we'll let you know if there's a fit.

Can I sell food or drinks?

Yes, with proper permits and insurance. Food and beverage spots are capped to avoid category overlap — apply early and note your menu and equipment needs on the form.

Is power available?

Power is available for an additional fee. Request it on your application and specify the amperage and number of outlets you need. Bring backup if your setup is power-critical.

Can my team camp on-site for the weekend?

Yes — camping is available on-site at the park, separate from the booth area in the infield. Powered, dry, and tent options are available. Request a camping pass on your application and we'll place your camp accordingly.

Do I need insurance?

Yes. Approved vendors must provide proof of general liability insurance listing Adrenaline Off-Road Park and Pikes Peak International Raceway as additional insured before setup. Details come with your approval email.

How much does a booth cost?

Pricing depends on booth size, power needs, location, and category. Approved applicants receive an invoice with their confirmation. Apply first — pricing details are sent with approval.

When will I hear back?

Applications are reviewed on a rolling basis, typically within 7–10 business days. High-volume categories may take longer. We'll email you either way.

Location

Park Partners

Contact

SET UP SHOPAT THE PEAK.

A Captive Crowd.Four Days. One Park.

Real Buyers.Not Just Foot Traffic.